Around 40% of the population will make a resolution on 1st January 2017. The New Year brings with it the opportunity to leave the past behind and start afresh. This means that it is a great time for businesses to capitalise on this desire to change and market their programs. The diet and exercise industry, in particular, goes into overdrive, urging you to sign up with the mantra, “New Year, New You”! But what does ‘new’ actually mean and how do we find a ‘new’ us? The diction